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HW Creativity

For this blog post, I am going to talk a little bit more about how social media has enabled people to get more creative. First and foremost, people now have a platform where they can massively share whatever they want whenever they want. There are plethoras of ways how we can share that creativeness. Apps and sites like YouTube and TikTok allow us to create video content and share with millions of subscribers. Twitter and Facebook allow us to share instant updates of our daily lives, either through a post, similar to this, a picture post, or a video. Instagram has become known as the platform to share pictures. People call it a bit superficial but it's people's way of getting creative with a certain aesthetic/theme.

Having many different platforms to be on, now gives marketers new ways to connect with customers and be able to understand them better. After reading "How user-generated content can improve your social media marketing strategy" by Lisa Mulcahy, the author talks about ways to really understand your customers and the best way to accomplish that goal is by getting involved with your audience. You should try to engage with them. You need to take advantage of what they post. There are multiple avenues for you to understand your type of demographics. As you get involved in their digital space, you'll begin to formulate what exactly they are looking for and how they hope you translate those messages.

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