If I was a new hire for Baruch and was in charge of managing our social media there are many different approaches I could take. However, before diving into any strategies first I would want to understand who are demographics are, this would include learning where most of our audience spends there time on. Each strategy would differ depending on the office that I'm working for and what the ultimate goal is. I think one creative solution that I've seen is having a student leader take over a specific platform for the day and answer questions people might be having. The student or staff can also do a day in my life. The school could also benefit by sharing resources through their social media and tailoring those messages depending on where they are going (i.e. twitter vs LinkedIn). Whenever we post any pictures or graphics, I would make sure they are high-quality content whenever possible of course. Nonetheless, I think the school has definitely gotten better with their social media presence. I do wish they were on Twitter more since that's where I am on primarily and get most of my updates, that are outside of email.
Hi Marvin,
ReplyDeleteI think sharing resources online would definitely benefit Baruch. There have been times where random people would stop me in the hallway to ask where things are. I think is Baruch used their social media students would check it more to find resources.