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Creativity and New Media

One of my favorite online characters as of recent is Rosa, a Latina high school girl, played by Adam. Rosa makes a parody of normal things Latina girls would do when they were in high school. What makes this character super funny is how spot-on Adam plays her role. Rosa can be found on TikTok but also has a mass following on Twitter and Instagram. This category of videos falls under the hashtag of POV or Point-Of-View where people role play scenes and create a little scenario. Back to Rosa, other TikTok personalities have taken Adam's character to another level and created a little universe. When Adam is role-playing a scene, he looks at the camera as if he was talking to someone else or as if there was someone else in the video. What these other people have done is play out the other role of the scene. My best friend and I love watching Rosa's videos. We constantly bring some of the phrases that she says that it now has evolved into the way we say things. For example, Rosa would say "Dude" or "A lot of people" with a specific accent, matching that of the Latina girls from high school. Just to point out, this is not a depiction of all Latinas but we all have or had a friend who represents the character of Rosa. On TikTok, Adam has over 2 million followers and has now expanded his presence to YouTube. This just goes to show how something simple and wholesome can get you so far via social media. People want something new and if they like what you make they will share it with their friends. It's now become a way for people to become successful and give them a launchpad for a career.

Here's a link to Adam's YouTube channel. This video is a compilation of some of his videos roleplaying as Rosa: https://youtu.be/9DtBZUyLz2g?t=24

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