Marvin's Blog

One of my favorite online characters as of recent is Rosa, a Latina high school girl, played by Adam. Rosa makes a parody of normal things Latina girls would do when they were in high school. What makes this character super funny is how spot-on Adam plays her role. Rosa can be found on TikTok but also has a mass following on Twitter and Instagram. This category of videos falls under the hashtag of POV or Point-Of-View where people role play scenes and create a little scenario. Back to Rosa, other TikTok personalities have taken Adam's character to another level and created a little universe. When Adam is role-playing a scene, he looks at the camera as if he was talking to someone else or as if there was someone else in the video. What these other people have done is play out the other role of the scene. My best friend and I love watching Rosa's videos. We constantly bring some of the phrases that she says that it now has evolved into the way we say things. For example, Rosa wou...

For this blog post, I am going to talk a little bit more about how social media has enabled people to get more creative. First and foremost, people now have a platform where they can massively share whatever they want whenever they want. There are plethoras of ways how we can share that creativeness. Apps and sites like YouTube and TikTok allow us to create video content and share with millions of subscribers. Twitter and Facebook allow us to share instant updates of our daily lives, either through a post, similar to this, a picture post, or a video. Instagram has become known as the platform to share pictures. People call it a bit superficial but it's people's way of getting creative with a certain aesthetic/theme. Having many different platforms to be on, now gives marketers new ways to connect with customers and be able to understand them better. After reading "How user-generated content can improve your social media marketing strategy" by Lisa Mulcahy, the auth...

Compared to Blackboard discussions, Twitter discussions are a lot easier to type up. You have a specific character count you have to meet in order to have your post go up. This means you need to be straight to the point. Sometimes in a Blackboard discussion, you can get caught up with really long essays and responses, increasing the possibility of missing out on something important. Furthermore, the Twitter interface is a lot sleeker and easier to use than Blackboard. I use Twitter pretty often so I like it. Furthermore, between in-class discussions and Twitter discussions, there are both pros and cons to each. The pros of twitter discussions are that you can respond when you get the chance. It's more convenient. However, since everything is digital you do miss out on that personal interaction you would have with someone if you were having that discussion in real life. Meaning that someone's point of view might get misunderstood from what the original post was intended for.

In addition to Facebook and Twitter, I decided to check out Instagram and Linkedin, two other popular social media sites that a lot of my friends use. I'm an active Twitter, Instagram, and Linkedin user. I'm on and off of Facebook. I have a lot of data concerns with them. Here are some of the key similarities and differences between each site: Similarities: They all allow you to post some sort of update and share it with your network. You have the ability to search for keywords and hashtags. You can follow specific people or things. You have the ability to post pictures and videos. Bio descriptions. Online digital spaces/groups Difference: Twitter: more chill place, environment you can post as frequently as you want capability to retweet, quote retweet and like can only type up to 260 characters more real than anything, people value authenticity  Facebook: more to stay connected with family and friends you can type up long posts (up to 2k characters...

New media has vastly expanded the way companies and otherwise, people can reach and connect to consumers. Businesses and organizations are no longer limited to just a few forms of advertising. Thanks to algorithms and mass amounts of data collected about each individual these companies are able to be more direct when targeting their consumers. The relationships between consumers and companies have changed has as well. Consumers now have more power and say in how the company shifts their vision towards the future. We can simply go online and talk about how we feel about a certain brand. That post can be shared with millions of people overnight. This could positively or negatively impact the company. As much as this has helped bigger corporations, new media have also helped small businesses. In particular, the way they can connect with their consumers. For example, according to the article titled, "How to build a community", one business began collected it's users' emai...